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Branding • Web Design • Wordpress

CEO Sleepout is a charity set up to fight homelessness and poverty. Their plight is funded with money raised by business executives who sleep outdoors for one night to raise sponsorship from their many contacts and friends. The organisation holds events nationwide throughout the year.

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Our Approach

Eighty8 worked with CEO Sleepout to produce a new website and develop its brand identity to help promote their ongoing events. Although the charity is primarily aimed at business executives, the aim was to soften the brand to make it less corporate, and more fun and inclusive. We achieved this through the use of local illustrations. We matched this with a reworking of the logotype and colour scheme.

One of the key issues the charity had with their previous site was the Content Management System which was difficult to update and maintain. We totally redesigned the site, and developed a bespoke CMS solution using Wordpress, which allows the charity to manage their onsite content with ease.

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